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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.
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Proceedings of the 16th Paul D. Converse Symposium
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Attitude Research Reaches New Heights
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The Conserver Society
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Add Value to Your Service: The Key to Success
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Buyer Seller Interactions: Empirical Research and Normative Issues
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Contemporary Views on Marketing Practice
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1983 Survey of Marketing Research: Organization, Functions, Budget, Compensation
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Marketing and the Future
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