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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.
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Featured eBooks
Service Excellence: Marketing’s Impact on Performance
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35.00
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1988 AMA Winter Educators’ Conference: Marketing: A Return to Broader Dimensions
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35.00
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The Use of Sampling in Marketing Research
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15.00
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Marketing Strategies for a Tough Environment
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35.00
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1979 Educators’ Conference Proceedings, Series #44
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35.00
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A Strategic Approach to Business Marketing
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35.00
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1984 AMA Educators’ Proceedings, Series #50
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35.00
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Qualitative Research in Marketing
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25.00
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